Welcome to Glow Labs Docs - documentation for the world’s most powerful blockchain-rewarding platform.
Today’s world is becoming increasingly decentralized; this new paradigm has reached not just our technological and monetary systems- but has also extended to how we communicate and interact with each other.
For a business to not only survive, but thrive, it needs to be equipped to engage with its customers in new ways that are designed for this sparse environment. It’s infeasible for a business to operate at scale in such an ever-expanding set of platforms and environments while relying on traditional models of marketing and communication.
Glow Labs seeks to empower its partners with novel technology that was designed for a distributed world. By redesigning models of user engagement from the ground up in a way that was natively built for this new world, we aim to provide cutting-edge tools and infrastructure that will enable our partners to drive user engagement at a massive scale, without scaling their costs.
To scale engagement and marketing without scaling costs, we need to make our consumers work for us. Everyone wants to be the next viral marketing campaign, but nobody knows how to incentivize it.
Web3 is a new and fast-growing technological space, designed for distributing everything that can run upon our modern internet, be it work, currency, or trust. By building a system based in Web3 that can reward users for promoting a brand, we can drive consumer engagement and acquisition of new consumers, by effectively allowing a brand’s current consumers to share in the monetary value they create when they show their loyalty and market the brand.
In order to accomplish this, there are 3 key pillars that need to be constructed.
By rewarding consumers in tokens that are built upon Web3, those who help promote a brand will effectively share in the financial value they create. Tokens within Web3 are able to be used in the same way as “points” in classic loyalty rewards models, but they can also be used for so much more.
By creating rewards tokens within a distributed ecosystem like Web3, users can exchange their rewards for other things of value, such as other tokens or even currencies, using existing Web3 exchanges. Conversely, those who use such exchanges, even if they have no presence on the platforms where a business advertises, will become aware of the business if its rewards token becomes widely traded within the exchange.
To be able to scale in an unbounded manner, a forward-thinking business will remove single points of failure. Relying on one group to handle every step of the process, such as measuring the value a customer has created, will make it slow and costly to expand marketing to new platforms.
In most current models created within Web3, there are only 2 parties to every transaction - the claimant and the group paying out the claim. However, Glow Labs has designed a system for delegating trust to others within Web3; this trust allows Glow’s partners to allow 3rd parties to authorize claims rather than doing it themselves.
In doing so, we remove the single point of failure by enabling 3rd parties to handle measuring the rewards a consumer is entitled to. This removes the need for Glow Labs’ partners to grow in order for their marketing and engagement to grow.